Tech It Away

2009 – 2011

 

Each year, more than 270,000 tonnes of computer equipment, phones, TVs, stereos and small appliances end up in Canadian landfill sites where they leak toxic heavy metals and harmful chemicals into our soil and water supply. Best Buy, as one of Canada’s major specialty retailers and e-tailers of consumer electronics, felt that they were in a unique position to help address the growing problem of e-waste. Scout Environmental developed an innovative environmental and education program that offered incentives for schools to host one-day electronic recycling campaigns and inspired youth to get out into the community and interact with the brand. The result was the award-winning Tech It Away program, which recycled more than 126,000 kg of unwanted electronics and won Best Buy a spot in the Maclean’s Top 50 Socially Responsible Companies listing.