Tech It Away
Each year, more than 270,000 tonnes of computer equipment, phones, TVs, stereos and small appliances end up in Canadian landfill sites where they leak toxic heavy metals and harmful chemicals into our soil and water supply.
Best Buy, as one of Canada’s fastest-growing specialty retailers and e-tailers of consumer electronics, felt that they were in a unique position to help address the growing problem of e-waste.
Scout developed an innovative environmental and education program that offered incentives for schools to host one-day electronic recycling campaigns and inspired youth to get out into the community and interact with the brand. The result was the award winning Tech it Away program which recycled more than 126,000 kg of unwanted electronics and won Best Buy a spot in the MacLean’s Top 50 Socially Responsible Companies listing.
- Engaged with students and their communities to do something positive for the environment and drop off their unwanted electronics for free recycling at 14 participating schools in Toronto, Calgary and Vancouver.
- More than $100,000 in grants were awarded to participating schools to purchase new electronics. The school in each city that collected the most electronics was given an addition $2,000 to be used by the school green team on a special project.
- Students, as co-organizers of the event, also had a great learning opportunity to develop leadership and life skills.
- Best Buy and Geek Squad employees were given the chance to volunteer and to educate the public about the issues associated with electronic waste and how to properly manage it.
- All stakeholder relations and event logistics were managed by Scout and our network of environmental ambassadors. Turnkey program management included designing and delivering the required marketing, communication and social media tools, transportation and recycling infrastructure, participant training and site supervision.
- Program received national media coverage on Global TV, CTV and CBC as well as coverage by many local publications