Keep Cool was a market transformation campaign that encouraged individuals to permanently retire and recycle their old, inefficient room air conditioners and to adopt cleaner, more efficient cooling alternatives.
Older, inefficient room air conditioners (RACs) use 30-70% more energy than newer efficient ENERGY STAR® qualified models. The environmental impact of peak demand leads to high concentrations of smog-producing chemicals creating poorer air quality and increased greenhouse gases emissions.
The program offered participants incentives such as retail gift cards, free recycling, and free collection for their old, inefficient products. The exchanged units are recycled responsibly and the ozone depleting are properly contained by certified technicians.