Hazardcheck is a public education program inspired by the fact that Canadians spend an average of 90% of their time indoors. The goal was to educate consumers about indoor health hazards such as radon, carbon monoxide, lead and mould.
This program was funded by Health Canada, and delivered by Scout (formerly Summerhill Impact). Several iterations were run in partnership with different retailers; several campaigns were run in partnership with The Home Depot, and in the most recent iteration we partnered with Rona, Lowe’s and Kent.
As of January 2013, we’ve held over 1,500 events at retail locations across Canada, including The Home Depot, Lowes, Kent, Home Hardware and a number of independent retailers.
Due to the importance and the sensitive nature of the messaging, Scout recognized that one-to-one conversations would be a more meaningful consumer engagement approach than traditional, mass advertising.
98,000 one-on-one conversations with consumers about their indoor health; 171,000 educational Hazardcheck Guides and 37,000 radon brochures distributed across Canada; Increased category sales for retail partners on indoor air quality devices and healthy home products.